SEO Tips for 2016

1. Pick a good keyword to focus on.

It doesn’t take a genius to figure this out.  If you are selling bananas, then target terms that someone looking to buy a banana might buy.  Do a Google search and see fi anything comes up with that term in the title.  Chances are if they do not then people are not targeting that term and if people are not targeting it then it is not worth chasing.

 

SEO factors image 12. Research Your Competition.

Figure out who you will be competing with and how difficult it may be.  Take a look at all the content on page one of Google, ignoring any ad results at the top. The 10 (or so) results are your competition! What are they missing? Can you do better?

3.  Content Is Still King – Add LSI Keywords

Latent Semantic Indexing (LSI) keywords are a fancy way of saying: “synonyms and closely-related terms”.  When you include these in your content you help Google understand what your page is all about.

 

4. Put the Topic in Your Title

 

Avoid standard of duplicate titles and make it interesting enough that someone will click on it. For instance, would you click on Columbus SEO or would you click on Voted #1 Columbus SEO Company 3 Years Running!

5. Put the keyword in your header.

You can organize most webpages by having a large title at the top, followed by several sub-headers throughout the page (like the sub-headers in this post).

This organization is helpful not only for people in skimming blog-post articles, it’s helpful in showing Google exactly what your blog post is about. Therefore, be sure to use your exact keyword phrase at least once in your sub-headers.

6. Keyword Frequency.

It’s unlikely that Google uses keyword density as a ranking factor.  But there is no doubt in my mind that they look at the number of times a keyword appears on your page. (Known as “Keyword Frequency”).  Imagine if page A contained the keyword “On Page SEO Tips” only once and page B contained that same keyword 8 times. Which page would you think is more likely to be about “On Page SEO Tips”? At the same time don’t stuff your keyword where it is unnatural.

7. Use the keyword in the URL and in the post.

Another way Google is able to determine what your blog post is about is the URL. In other words, we’re talking about what comes after the “.com” in your url (or .net, .org, or whatever you use). For example, which of the following URLs do you think Google will like better when deciding whether or not to show a certain page?

  • www.ColumbusMarketing.com/9124824834-1
  • www.ColumbusMarketing.com/SEO-Tips

Obviously the right answer is the second one..

8. Get external links, period

This one might be the most important, no matter what the Big G tells you.  External links are links from websites other than your own. Google relies heavily on external links to determine how good a post is. And this makes sense, doesn’t it? You can talk about yourself and your own skills all day long, but no one will believe you. But as soon as other people begin bragging about you, others take notice.

While producing incredible content may get you some links, the truth is, you are going to have to do some “link building.” This means reaching out to other website owners in the space to ask for links.  Don’t buy them and stay away from Private Blog Networks which are really Public Blog Networks if they are selling links.